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How Social Media Is Changing Catastrophe Response


When Hurricane Katrina ravaged the U.S. Gulf Coast in 2005, Fb was the brand new child on the block. There was no Twitter for news updates, and the iPhone was not yet on the scene. Researchers have now started publishing knowledge on the usage of social media in disasters, and lawmakers and security specialists have begun to assess how emergency administration can greatest adapt. The brand new playbook won't eliminate the emergency broadcast system and different authorities efforts.


Rather, it would incorporate new knowledge from researchers, federal companies and nonprofits which have begun to reveal the precise penetration of social media in disasters. ] of tweets allowed per day,” PSE&G’S Jorge Cardenas, vice president of asset management and centralized services, instructed the subcommittee. Following the Boston Marathon bombings, one quarter of People reportedly looked to Fb, Twitter and different social networking websites for data, in accordance with The Pew Research Center. The websites additionally formed a key part of the knowledge cycle: when the Boston Police Department posted its last “CAPTURED! ” tweet of the manhunt, more than 140,000 folks retweeted it.


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Group members by way of a easy Google doc provided strangers lodging, food or a hot shower when roads and motels had been closed. Google additionally adapted its Particular person Finder from earlier use with natural disasters. Each catastrophe sparks its personal complicated net of fast-paced information exchange. That’s a good thing, says Mark Keim, affiliate director for science in the Office of Environmental Well being Emergencies on the U.S. Centers for Disease Control and Prevention (CDC), it may possibly both enhance disaster response and permit affected populations to take management of their situation as well as really feel empowered.


As a part of catastrophe preparedness, she says, it would be helpful to show the general public how to use social media successfully, find out how to get data from the net and likewise how to put out helpful data. All the quick-paced info available through social media does pose inherent dangers when navigating emergency situations.


One is the rapid spread of misinformation—as was the case after the Boston bombings with the identification of a missing man as a possible suspect. Although errors typically get fixed by way of the “Wikipedia impact,” by which other users appropriate the errors, Sutton notes that false information can simply go viral.


Rumor Control, run by FEMA, attempts to nip misinformation in the bud, however typically there are no clear traces about who has responsibility to police social media information or how—or even if—that would work. One other key danger is scammers using social media to steal money. 5 million via textual content message donations in the 48 hours following the Haiti earthquake in 2010, the FBI has warned that social media may also be a profitable platform for scam artists that crop up in the wake of tragedy.

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